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New product launch - Moocall HEAT

New product launch - Moocall HEAT

We are very happy to announce the launch of a brand new Moocall product - Moocall HEAT. It is a new heat detection system, available for dairy or beef operations. To celebrate our launch, we have a superb special offer, if you are willing to put down a 20% deposit on a Moocall HEAT system, we will include a FREE calving sensor. See below for more details. 

Most heat detection methods involve looking at the cow to try and determine when the cow is in heat. Moocall HEAT is different, it uses nature to its advantage and monitors the bulls behaviour and his interaction with cows. Think of it like a chin ball for the 21st century. It doesn't need to be monitored or adjusted, and sends the information straight to a farmers phone.

Watch this quick animation which explains exactly how it works. 

The product

  • A rechargeable collar (8 weeks battery life) to be worn by either a stock bull or a vasectomised bull.
  • RFID Moocall ear tags - one worn on each cow or heifer. These are passive, so they are designed to last the lifetime of the animal. 

It measures bull and cow interaction over time, to build up a picture of the animals in the field. Then based on frequency of interaction over time, alongside bull activity and mounting behaviour it can accurately detect which cow is in her standing heat and alert the farmer via sms message and app update. Current testing is showing it to be incredibly accurate - over 98% accurate in our extensive testing to date.

What it tells you

  • the exact time cows or heifers are in heat;
  • whether a cow or a heifer repeats; 
  • due dates and when you can assume they are in-calf;
  • bull health (mobility, virility & fertility);
  • cow fertility over time.

How much it costs

  • Moocall HEAT is priced at €1220 + VAT for a collar (50 eartags included)
  • Additional packs of 25 eartags are priced at €90 + VAT 
  • After 12 months of usage, there is an annual charge of €285 + VAT (discounted by up to 20% if you own multiple sensors, or are also a calving sensor customer)


Your Moocall HEAT sensor will automatically update the Moocall BREEDMANAGER mobile application. This means that heats, repeats, due dates and more will all be auto updated within your herd management app. You won't fully appreciate the value of this until you use it, but trust us, it's incredible.

For example, if you had the collar on a stock bull, it will let you know when each cow was in heat, when the bull inseminated her, watch her to make sure she doesn't repeat (and let you know if she does) and then mark her in calf once she doesn't repeat, and let you know the due date. Oh, we'll also remind you before she is due to calve so you can get your Calving Sensor on there!

On a vasectomised or teaser bull, all of the same information would be added, the only difference is you need to tell us when you inseminated her, and to which bull. Don't worry, we make it really easy to do this.

To find out more about Moocall BREEDMANAGER, click here. By the way, Moocall BREEDMANAGER is free for anyone to use manually, regardless of owning our sensors or not, so be sure and spread the word. 

How to order Moocall HEAT

The Moocall HEAT system is now available for pre-order. Click here to order.

Put down a 20% deposit today, and we will include a free Moocall calving sensor; this will apply only to the first 500 Moocall HEAT systems ordered. We plan to deliver the collar in mid Jan / early Feb. Your new Moocall CALVING SENSOR (which now includes a new non-slip rubber) will be delivered by the end of September. Owning the calving sensor also gets you 20% discount on future annual charges, so it's a win-win!


Breedmanager by Moocall

Breedmanager by Moocall

Breedmanager is our FREE herd and breeding management app. 

When it comes to managing your herd, we think differently about it. Rather than showing you all your cows, heifers and cattle in one long list (essentially a glorified spreadsheet), we break it down to show you the information you want, when you want it. We also make it easy to add relevant information about each animal. 

We know that when it comes to your in-calf cows, you only really need to pay attention to the ones that are due to calve in the next week or so. Or when it comes to getting them bred, you only need to watch them when they are due to cycle, not when they are mid cycle.  

To give you the information you need, we use Smart Lists. We divide your herd into manageable subsets, based on what stage of the breeding lifecycle that animal is at - we split your herd into:

  • In-calf - this smart-list features all cows and heifers that have been marked as in-calf. It highlights those that are due to give birth in the next 7 days and also includes a list of animals that recently calved. Swipe left to add a calving; swipe right to add a calving sensor to that animal. 
  • Cycling - this section lists all cows and heifers that are cycling, and makes it easy to see which are due to cycle this week. Swipe right on an animal to mark it as in-heat; swipe left to mark it as inseminated. 
  • In-heat - lists all cows and heifers marked as in heat in the last 24 hours, and a longer historical list of all heats in the last 90 days. Swipe left or right on an animal to mark it as inseminated. 
  • Inseminated - this shows a list of animals you inseminated, highlighting those who are due to repeat this week. Swipe left to assume in calf or swipe right to mark the animal as in-heat. 

We also give you the ability to track your cows, heifers, calves, bulls and beef cattle at an animal level. Easily see all events historically added to an animal such as calving events, heats, inseminations, weights, temperament, historic calving difficulty and also you can add notes to specific animals. 

The app also features a great community module. This is an area where Breedmanager by Moocall users can share pictures, ask questions and generally see how our customers from all over the world are farming. If you like pictures of cows, you will love it! 

Watch (and listen to) the overview below to learn more about how Breedmanager by Moocall works:

Breedmanager is free for anyone to use, you do not need one of our physical devices to use the breeding management or community modules. Download it now!